Redação
Online – Landing Page Migration
Feb 2023 — Jan 2025
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Redação Online's main landing page was slow (a Lighthouse score of 40), ranking poorly on search, and running on a monolithic PHP codebase embedded directly in WordPress — a real security liability.
I led the full migration to a decoupled front-end built with Next.js SSG, Tailwind CSS, and DaisyUI, turning WordPress into a Headless CMS behind a dedicated Next.js BFF layer that handled API communication and security. I also implemented SEO fundamentals — semantic HTML, dynamic Open Graph metadata, and SSG pre-rendering.
Highlights
- Migrated a monolithic PHP/WordPress site to a decoupled Next.js SSG front-end
- Turned WordPress into a Headless CMS behind a dedicated Next.js BFF layer
- Implemented semantic HTML, dynamic Open Graph metadata, and SSG pre-rendering for SEO
- Boosted the Lighthouse score from 40 to 95 and grew organic search traffic by 40%
Challenges
- Migrating a monolithic PHP/WordPress site without breaking existing SEO rankings
- Closing security gaps left by content and code living in the same monolith
- Getting Lighthouse performance up more than double while keeping WordPress as the CMS
CompletedFeb 2023 — Jan 2025
Next.jsReactTypeScriptWordPressTailwind CSSDaisyUIBFFSSGSEOStorybookJestReact Testing LibraryCypressCI/CDGit